reproduce (this is a W=1 build):
        git remote add media-tree git://linuxtv.org/media_tree.git
        git fetch media-tree master
        git checkout media-tree/master
        b4 shazam https://lore.kernel.org/r/20230704104057.149837-6-jacopo.mondi@ideasonboard.com
        # save the config file
        mkdir build_dir && cp config build_dir/.config
        make W=1 O=build_dir ARCH=i386 olddefconfig
        make W=1 O=build_dir ARCH=i386 SHELL=/bin/bash drivers/media/i2c/